IA GénérativeGenerative AI
Generative AI
Discover and understand Generative Artificial Intelligence. Practice using them.
Required level
Beginner
Document issued
NEOMA BS Badge
Training duration
12 hours
Language used
English or French
Description & objectives
Description & objectives
Artificial intelligence is becoming an integral part of our lives, whether in our personal practices (virtual assistants, sales interfaces, social networks, etc.) or professional practices (content creation, research, synthesis, etc.).
To save time, we delegate mechanical and routine tasks to them, and work with them to increase the relevance and performance of our productions.
It is therefore important to understand the possibilities and limitations of these technologies in order to interact intelligently with them. That's what this course offers you, of which some of the content has been created using generative AI.
Description & objectives
Artificial intelligence is becoming an integral part of our lives, whether in our personal practices (virtual assistants, sales interfaces, social networks, etc.) or professional practices (content creation, research, synthesis, etc.).
To save time, we delegate mechanical and routine tasks to them, and work with them to increase the relevance and performance of our productions.
It is therefore important to understand the possibilities and limitations of these technologies in order to interact intelligently with them. That's what this course offers you, of which some of the content has been created using generative AI.
Learning objectives:
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Understand AI and generative AI and their fields of action,
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Be familiar with existing tools,
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Practice using the main generative AIs.
Course modules
Pedagogical methods
Pedagogical methods
This course allows you to be immersed in generative artificial intelligence and all its main components, uses and tools.
Teaching methods
This course allows you to be immersed in digital transformation and all its main components.
You will be able to:
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learn with an interactive course,
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train and train you with existing tools,
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Keep you up to date with AI news and developments.
Welcome to the world of tomorrow!
Assesment
How can you enjoy this course?
Set aside time and a friendly workspace, you always learn better in peace and comfort.
Take the time to watch all the content, it's not a race against time.
How do you get your badge?
You must get at least 80% correct answers to the multiple-choice questions in the course.

Who is this course for?
Anyone curious about technological developments and their impact on the world can follow this course. No prerequisites are necessary to take this course.
The expert
You will benefit from a French expert on each of the topics covered in the course.
Alain Goudey
Alain Goudey is one of France's leading specialists in sensorial marketing, disruptive innovation in management and the uses of AI.
He is Deputy Managing Director in charge of digital and HDR professor at NEOMA Business School in France.
He is also a serial entrepreneur as a founding partner of AtooMedia, a sound communications and music design agency, and its subsidiary Mediavea, an in-store marketing company, as well as Sociacom, a digital consultancy, and Compote de Prod, a live show production company.
Trailer
Check out the trailer and get a glimpse of your journey into the world of Generative Artificial Intelligence!

