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Digital Literacy

Marketing

Discover and understand how digital transformation technologies impact individuals, society and businesses.

Required level

Beginner

Document issued

Certificate of attendance

Training duration

12 hours

Language used

English

Description & objectives

Description &  objectives

This course allows you to understand the contingency factors (individual, organizational and technological) and the innovation opportunities linked to digital transformation.

Description &  objectives

This course allows you to understand the contingency factors (individual, organizational and technological) and the innovation opportunities linked to digital transformation.

Learning objectives:

  • Mobilize yourself and others in a digital transformation project

  • Think creatively and develop added value on work processes and projects

  • Lead human and technological processes in a context of digital transformation

  • Develop innovative strategies to delight customers

  • Develop differentiated initiatives in relationships with key customers to create added value

Course modules

1

Digital Context

How and how quickly the world is digitalizing

2

Artificial Intelligence and robotics

Automation, a revolution in the business world

3

Smart city and internet of things

Welcome to a world of data

4

Immersive technologies

Exploration of the spectrum of realities

5

Quantum Computing

When quantum physics meets computer science

6

Consequences of the digital (r)evolution

Individuals, organizations and society

7

Working in the digital age

Mindset and responsibilities

Teaching methods

Teaching methods

This course allows you to be immersed in digital transformation and all its main components.

Teaching methods

This course allows you to be immersed in digital transformation and all its main components.

You will navigate among augmented slides (micro-tests, varieties of text and sound modalities, etc.), interactive and gamified courses and expert interviews. You can then use your knowledge in a web series. It puts your acquired knowledge into context so that you are then able to implement them in real-life managerial situations.

You will be excited about this unique and experiential learning experience!

Evaluation

How can you enjoy this course?

Set up time and a friendly work space, you always learn better in peace and comfort.
Take the time to watch all the content, it's not a race against time.

How to obtain your certificate of attendance?

You must have viewed all of the modules and successfully completed the evaluation questionnaires that will be offered to you.

Who is this course for?

Anyone curious about technological developments and their impacts on the world. No prerequisites are necessary to take this course.

Price

The price includes access to all the modules of the course as well as the issuance of the badge, subject to the fulfilment of the conditions of obtaining.

Are you a company? Contact us for more information about our rates.

299 €

incl. taxes

The speakers

You will benefit from testimonials from great French and international experts on each of the themes of the course

Alain Goudey

Alain Goudey

Marketing Professor - Creator of the Digital Literacy course
Fabienne Billat

Fabienne Billat

Communication and digital strategy consulting
Guy Mamou-Mani

Guy Mamou-Mani

Co-Chairman Open
Jean-Gabriel Ganascia

Jean-Gabriel Ganascia

President of the CNRS Ethics Committee
Hervé Fontaine

Hervé Fontaine

VR AR Expert
Olivier Hess

Olivier Hess

Atos Quantum Computing Leader - France
Véronique Torner

Véronique Torner

Co-founder and Managing Director of Alter Way
Guillaume Bally

Guillaume Bally

Predictive Maintenance Engineer
Marc Esposito

Marc Esposito

Co-Founder & Chief Learning Officer Nexus FrontierTech

Teaser

Check out the trailer to get a glimpse of your future immersive learning!

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